Unravel The True Power Of A Mailing List
The success of your affiliate marketing campaign as an Internet home business would depend on the
number of people that would get to know about the affiliate merchant’s products through your affiliate
links.
If your Internet home based business is running a website through which your affiliate links are
promoted, then the success of your affiliate marketing campaign would most definitely depend on the
number of visitors that your site would get.
The problem with the latter setup is that conversions rate averages are very low. At .08%, it is quite clear
that not all your visitors would purchase from your affiliate links. What should you do then with the
other 99.92% of visitors who would get to view your Internet home based business’ pages?
Simple.
You “capture” them. You could do this by inviting them to opt-in, or choose to subscribe, to your
mailing list. Once they are in the mailing list of your Internet home business, you would have the power
to follow up on them, which would be good for a number of reasons:
l You could warm them up for a future offer.
l You could inform them of subsequent sales.
l You could ensure them of your commitment for their satisfaction.
l You could survey them to determine the market factors that affect your specific audience.
These are not the only benefits of a mailing list for your Internet home business. If you manage to create
a large subscriber base, you could engage in joint ventures, or JV, with established online businessmen
for more earning possibilities!
To establish your own mailing list for your Internet home business, you would need a subscription to a
proven autoresponder service. An autoresponder service is the heart of your opt-in list. It could automate
your messages by allowing you to prepare them and beforehand and preset the intervals of their delivery.
Additionally, a good autoresponder system would also provide for an easy system to acquire subscribers,
or leads, to bulk up your Internet home business’ mailing list.
But of course, your Internet home business’ site’s visitors should still be given an incentive to subscribe.
You could do this by offering a freebie, a la the viral marketing module we have discussed in the
previous entry. Give them a free eBook, special report, software, or service as condition to their
subscription.
Or you could try the approach that most Internet home businesses take: by publishing an electronic
newsletter, or eZine. With this vehicle, you could provide some relevant information to your subscribers,
and sneak in an affiliate link or two in between your instructive pieces.
You could subscribe to my flagship newsletter at This Link and see for yourself how an eZine is
published.
Additionally, you could also strongly recommend the products of the affiliate programs you’re enrolled
in. Newsletters or eZines are excellent ways of promoting any Internet home business, and to a certain
degree, it is a mark of fulfillment for any online entrepreneur.
So “capture” those “leads” today and assure for yourself a stable well of potential income.